STEPN GO, the innovative social-lifestyle app in the Web3 space Thursday announced the next milestone in its ongoing partnership with global sportswear giant adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo.
The exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers.
The launch of the STEPN GO x adidas Ultraboost 5 running shoes marks the latest phase of the year-long partnership between STEPN GO and adidas, which began in April 2024 with the introduction of the STEPN Genesis NFT collection. After building excitement with the initial NFT drops, the introduction of the physical STEPN GO x adidas Ultraboost 5 shoes highlights how the two brands are pushing the boundaries of digital and real-world fitness and fashion integration.
Starting December 13, the limited-edition collection of 1,200 STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace.
The initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas’ commitment to empowering physical movement and innovation.
“The launch of physical shoes is a defining moment in our partnership with adidas,” says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.”
The STEPN GO x adidas collaboration also showcases the platform’s Haus System, a standout feature that has emerged since the Public Beta Launch of STEPN GO in September 2024. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet, making STEPN GO more accessible to a wider audience and reinforcing its focus on community-driven innovation.
“We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.”
The STEPN GO x adidas Ultraboost 5 running shoe collection is a significant step in integrating an active lifestyle into everyday life, showcasing STEPN GO’s innovative approach to fitness technology and its leadership within the Web3 ecosystem.
